In the right place at the right time

Our strategy

We aimed to grow Sprell´s online marketing value by 25% in 2023 while improving ROAS. Our strategy was to target eco-conscious parents, gift-seeking relatives, educators and collectors, aligning deeply with Sprell´s mission. Our full funnel strategy consisted of targeting eco-conscious parents and educators with keywords and shopping campaigns for sustainable educational toys and durable play materials” for low funnel. Mid and Top funnel stages were focusing on highlighting high quality and unique items, targeting gift-seekers and collectors for inspiration and building a community on sustainability and playful learning. Using an 80/20 budget approach for Google Ads on high-volume keywords (80%) and niche keywords (20%).

Our results

Our approach led to a 1407% revenue increase and reduced the cost ratio from 27% to 5,14% (record low). We exceeded Q1 2023 targets with a 441% revenue increase and a cost ratio of 12.1% for non-branded (more competitive) terms and 2.1% for branded terms.
Google Ads contribution to revenue reached 22.34% (above target)
This campaign and results yielded international awards for Best Use of Search (travel) at the Global Search Awards 2023 and also a shortlist at the European Search Awards.

What Sprell says

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