Hexagon
All eyes on Hexagon and clean energy
With an extremely narrow target audience and a precise ABM strategy, we achieved 99% engagement and generated dozens of high-quality leads, showcasing the power of focused B2B marketing
Key numbers
99%
of targeted companies engaged with the ads.
78%
of engaged companies visited the landing page.
67
qualified downloads were achieved
Our strategy
Hexagon Agility was looking to boost engagement and lead generation in the clean fuel technologies sector by targeting high-value transportation companies and reach top decision-makers to capture leads.
To meet this challenge, we leveraged our ODIN solution to build detailed Ideal Customer Profiles (ICPs) and personas. Once we understood who we were talking to we came up with creative assets and targeting parameters for a three-month Account-Based Marketing (ABM) campaign, focusing on display messages and a dedicated landing page to enhance engagement and capture leads.
- The campaign targeted 30 key accounts to drive traffic and increase eBook downloads.
- A/B testing was conducted on display ads and landing pages to optimise user engagement.
- We expanded the reach using Look-alike audiences, increasing exposure to additional relevant profiles.
- Google was used for brand search campaigns, while Bing and LinkedIn enabled direct, precision-based targeting of key accounts.
Our results
The campaign delivered exceptional results, exceeding expectations by driving 99% engagement from the 30 target accounts within just three months.
- 78% of engaged companies visited the landing page.
- 60% qualified eBook downloads were generated.
- 60% increase in interest drove a substantial rise in website traffic.
Beyond the campaign, Hexagon solidified its position as a leader in clean fuel technologies, gained valuable audience data for future targeting, and expanded its influence across industries. These results set the stage for sustained growth, stronger client relationships, and a scalable, data-driven marketing strategy.
