Hexagon
All eyes on Hexagon and clean energy
With an extremely narrow target audience and a precise ABM strategy, we achieved 99% engagement and generated dozens of high-quality leads, showcasing the power of focused B2B marketing.
Key numbers
100%
of targeted companies engaged with the ads.
78%
of engaged companies visited the landing page.
67
qualified downloads were achieved
Our strategy
Hexagon Agility sought to boost engagement and lead generation in the clean fuel technologies sector by targeting high-value transportation companies and reach top decision-makers to capture leads.
To meet this challenge, we leveraged our ODIN solution to build detailed Ideal Customer Profiles (ICPs) and personas. This data informed the creative assets and targeting parameters for a three-month Account-Based Marketing (ABM) campaign, focusing on display messages and a dedicated landing page to enhance engagement and capture leads.
The campaign targeted 30 key accounts to drive traffic and increase eBook downloads.
A/B testing was conducted on display ads and landing pages to optimise user engagement.
We expanded the reach using Look-alike audiences, increasing exposure to additional relevant profiles.
Google was used for brand search campaigns, while Bing and LinkedIn enabled direct, precision-based targeting of key accounts.
Our results
The campaign delivered impressive results, driving a 60% increase in interest and a substantial rise in website traffic. It also solidified Hexagon Agility’s leadership position in clean fuel technologies through industry-wide visibility.
- 100% of the targeted companies engaged with the ads.
- 78% of those who engaged visited the landing page.
- 67 qualified eBook downloads were generated.
