Sprell Achieves 10.5% YOY Growth with a Strategic, Full-Funnel Digital Marketing Approach

Our strategy

We aimed to grow Sprell´s online marketing value by 25% in 2023 while improving ROAS. Our strategy was to target eco-conscious parents, gift-seeking relatives, educators and collectors, aligning deeply with Sprell´s mission. Our full funnel strategy consisted of targeting eco-conscious parents and educators with keywords and shopping campaigns for sustainable educational toys and durable play materials” for low funnel. Mid and Top funnel stages were focusing on highlighting high quality and unique items, targeting gift-seekers and collectors for inspiration and building a community on sustainability and playful learning. Using an 80/20 budget approach for Google Ads on high-volume keywords (80%) and niche keywords (20%).

Our results

Our Google Ads brought 865k clicks, a 38% increase and a 70% rise in conversion value.
Facebook Ads had a 47% increase in clicks and a 43% rise in conversion value.
33% reduction in media spend.
ROAS improved by 50% from 620% to 930%
Driving a 10.5% growth YOY in a challenging market.

What Sprell says

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